In practice what are we talking about when we refer to “action”? There is not just one, but several answers: download an e-book, sign up for a webinar, acquire more information It is through the content of your website or blog that your brand will attract the “attention of your audience” and, equally important, “make it stay longer browsing your site”. In the same Special Database way that a CTA “should not fall from the sky” in the middle of content, there are rules of good practice that it must comply with, as mentioned by Hubspot; It is essential to bear in mind that any content marketing strategy must necessarily be accompanied by CTA's, as well as SEO techniques, link building, landing pages and forms. Remember: no inbound strategy survives without content marketing.
One cannot live without the other and alone they are doomed to failure. Because? It is through the content of your website or blog that your brand will attract the “attention of your audience” and, equally important, “make it stay longer browsing your site”. The CTA fulfills in this particular “war” an “important battle” role. After the first presentations, there are questions that arise almost immediately: How to get people to click on the call to action (CTA)? Which CTA design should you use? Where can and/or should a CTA be placed? Don't just put the CTA 'Click here' One thing is for sure and it is referred to in a variety of Hubspot articles.