In addition Facebook announced in January this year a change in its algorithm that reduced the visibility of brands and publishers in the user's newsfeed, prioritizing posts from friends and family. Challenges like these made many companies go straight to the most practical and direct solution: investing in advertisements insocial networks . But what Telegram Database about companies where the marketing budget is tight, or where there is a need to cut costs in the area? Is it possible to work with these channels – and generate results – in other ways, without the need for high investments in sponsored posts or advertisements? The answer is yes, and we'll explain how in today's article.
Continue reading to understand more! Let's start by explaining what each of the social media reach is . Organic reach refers to the number of people who viewed the content through unpaid distribution, spontaneously. It is directly linked to the level of engagement of your followers with your brand on social networks: for each person who likes, comments or shares your publication, dozens of other people will have access to your content without you having to promote posts. Paid reach, on the other hand, refers to the number of followers reached by posts that were promoted by the brand, that is, boosted or sponsored posts. As the name already says, this reach depends on the company's investments, which must establish a budget for each social network in which it wants to promote its content.