However it is advisable to invest at least 10% of the revenue. Remembering that to obtain better results, this work must be constant. To better understand what exactly you should invest in, more precisely in the field of digital marketing , check out these tips that we have separated for you: 1. Have a corporate visual identity First of all, it is important to reflect: how are you presenting your company? What is her first impression? Does she already have Job Function Email Database a cool visual identity , with a well-thought-out logo and a striking business card? And your proposals, how are you sending them? On a full stylized letterhead or just a plain document? All these details are noticed by your customers and can also be decisive when closing a deal . With a well-structured visual identity you convey credibility, attract attention and fix the brand in the minds of your audience.
Therefore in the first place, it is important to invest in a corporate visual identity. 2. Invest in a website Have you ever thought how much your company could be losing by not being on the internet? The digital world opens doors to a world full of business opportunities and potential customers who are looking for your product and/or service . And that's why your company's second step, without a doubt, should be investing in a website . Hire an expert to develop a website with everything your business needs, on a fast platform, with an intuitive design and thought about the user experience. 3. Bet on services that attract traffic to your website More than just being present on the internet, your company needs to be found there.