Travel, Americas, Special Report

[Azertesold]

Keep reading to learn the basics of movie marketing, some proven techniques and why it's such a challenging job. Jada Pinkett-Smith and Ben Stiller show off some of the tie-ins for the animated film. Movie marketing is also known as movie advertising and movie promotion. Every major Hollywood studio and movie distribution company has an internal department devoted to promotion. The promotions department is responsible for designing and implementing an effective, cohesive advertising campaign across several different media platforms, including theatrical movie trailers, newspapers, magazines, television, radio, the Internet and billboards. Major studio releases are clustered during the summer, Christmas and long holiday weekends like Thanksgiving, Memorial Day and Labor Day. How the Grinch Stole Christmas," images of the green Grinch appeared on packages of Oreos, boxes of Froot Loops and cans of Sprite. Even the United States Postal Service got into the act, stamping letters with special "Happy Who-lidays! Schonfeld, Erick. Business 2.0. March 22, 2006. ("A High-Wire Act at Warner Bros." Waxman, Sharon. The New York Times. Rosenbaum, Jonathan. Chicago Reader. Friedman, Josh. Los Angeles Times. Motion Picture Association of America. Keegan, Rebecca Winters. Time.




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[wangiskahn2]

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