This is a good indicator of the success of your subject line and the overall relevance of your content. A high open rate means that your email was successfully delivered and that your subject line was effective in capturing your audience's attention. However, it's important to keep in mind that the open rate alone doesn't indicate the success UK Mobile Number List of your campaign, since some people may open your email but not take any further action. To improve your open rate, consider testing different subject lines to see what works best for your audience. You may also want to segment your email list and send targeted messages to specific groups of subscribers, rather than sending the same message to everyone.
Click-through rate (CTR) The click-through rate measures the percentage of recipients who clicked on a link within your email. This metric is a better indicator of engagement than the open rate, since it shows that recipients were interested enough in your content to take action. A high click-through rate means that your email was relevant and engaging and that your call-to-action was effective in driving traffic to your website or landing page. To improve your click-through rate, make sure that your email is visually appealing and easy to read, with a clear call-to-action.