The potential of IoB for businesses IoT and IoB Concerns What is the Internet of Behavior (IoB)? IoB and audio Speaker connected. Within what is known as the IoB, we can identify three areas: Technology data analysis behavioral science “It is the collection of data by IoT devices that provides valuable Fax List insight into user behaviors, interests and preferences. » For example, we can be users of a healthy lifestyle app, with which we can record our diet, our sleep habits or our heart rate. The app can alert us to situations that are harmful to our health. For example, if we do not sleep enough hours, she can suggest changes in our habits to obtain a more beneficial result for us. This is made up of a technological part based on the proper functioning of the application and its ability to collect our data.
Then data analysis studies all this information to extract results. Finally, thanks to behavioral science , the results obtained are analyzed and a behavioral profile is established to better know each individual in order to influence their decision-making when presented with a new product or service that we want to sell. You might be interested in | 7 eCommerce Trends to Create a Successful Website What is the IoB used for? Some of the things that companies can do with this data are, for example, to check the effectiveness of their campaigns or to measure the participation of citizens in certain initiatives. The scope of this market is enormous, and continues to grow.