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Fast food demonstrated the greatest resistance to the economic recession in the consumer foodservice environment. Over 2009-2010 the category saw even better dynamics than in the pre-crisis period. This was due to the influx of a certain proportion of consumers to fast food from full-service restaurants. Though the majority of consumer foodservice operators remained independent in 2010, their number declined. In contrast, chained outlets increased in number. Chained outlets also faced positive results in current value sales while independent foodservice establishments experienced a decline. Ukrainian chained operators are traditionally more active in fast food (Pizza Celentano, McDonald's, Yaponakhata, Burger Club, etc) and street stalls/kiosks (Fornetti, Namynaiko, Chudo-Pich, Star Dogs). The majority of chained brands in 2010 were represented by owned as well as franchised outlets. Even more than for economic recovery, consumer foodservice players anchor their hopes in the UEFA Euro 2012 football tournament to be held in Poland and Ukraine. It will be held in a few of the largest cities in Ukraine (Kyiv, Kharkiv, Donetsk, Lviv), and are expected to attract a lot of foreign among fans and tourists. Those in their turn will spend money in Ukraine consumer foodservice market. Although Ukrainian consumers will not be able to return to their pre-crisis eating-out habits, it is likely that foreign visitors will provide a positive contribution to the Ukrainian consumer foodservice environment. The most important consumers for full-service restaurants in 2010 were Russian businessmen. These likely to remain target customers over the forecast period. The main reason for this is the high spending power of Russian businessmen, who patronise the most expensive restaurants of Ukraine.




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