5 examples of super attractive email marketing!
Posted: 20 Aug 2022 08:31
[This article was originally created for our blog in Brazil, so some examples are in Portuguese, but that does not change its purpose: to advise on good email marketing designs ] As we have seen in other articles, email marketing is a great customer acquisition and loyalty strategy ; but for your campaigns to be successful you will have to optimize aspects such as the subject text, the content and the images (among other things) that make up the design of the email. To inspire you, we've put together a series of interesting emails that serve as good examples. At the end of each one, we explain why we think each message really does have high engagement potential.
Enjoy them! 1. Airbnb and the business email list personalized offer according to the history of each client Upon learning of the interactions that Mariana (our colleague from Brazil) had with the site, Airbnb sent her an email with an offer for her to travel to Rio de Janeiro again: Airbnb email example And not only that! They also showed him some accommodations that might interest him for the trip. What do we learn from this? It is worth investing in tracking tools – such as Google Analytics – and merging them with your email marketing tool to segment and send personalized offers that really make a difference and have a positive impact on the customer . If the person feels that the brand really cares about bringing relevant content to them, they will have a more positive assessment of it.
2. The Exchange Center and the importance of the “quality content + visual appeal” combo This Brazilian travel agency has a complete newsletter , with many interesting aspects and divided by topic. Start by providing articles with tips for the traveler, and only towards the end of the email include travel promotions. They do all of this with eye-catching images and a great newsletter design . Example of email from The Exchange Center What do we learn from this? Instead of maintaining the typical email-only style with offers, the Exchange Center went further: it first sought to inspire its customers to travel through travel advice, photos and testimonials shared on their social networks, and then show them the offers and promotions available.
Enjoy them! 1. Airbnb and the business email list personalized offer according to the history of each client Upon learning of the interactions that Mariana (our colleague from Brazil) had with the site, Airbnb sent her an email with an offer for her to travel to Rio de Janeiro again: Airbnb email example And not only that! They also showed him some accommodations that might interest him for the trip. What do we learn from this? It is worth investing in tracking tools – such as Google Analytics – and merging them with your email marketing tool to segment and send personalized offers that really make a difference and have a positive impact on the customer . If the person feels that the brand really cares about bringing relevant content to them, they will have a more positive assessment of it.
2. The Exchange Center and the importance of the “quality content + visual appeal” combo This Brazilian travel agency has a complete newsletter , with many interesting aspects and divided by topic. Start by providing articles with tips for the traveler, and only towards the end of the email include travel promotions. They do all of this with eye-catching images and a great newsletter design . Example of email from The Exchange Center What do we learn from this? Instead of maintaining the typical email-only style with offers, the Exchange Center went further: it first sought to inspire its customers to travel through travel advice, photos and testimonials shared on their social networks, and then show them the offers and promotions available.