5 Nonprofit Email Calls to Action That Inspire Action

[sharminakter8]

When using email marketing to reach your subscriber list, chances are that at least one goal is to increase support for your cause. Most of the people on your subscriber list already support you in some way, but with an effective call to action, it's easier to get those subscribers to support you more consistently. What is a CTA and why do you need one for your email? CTA is a marketing term that stands for "call to action." CTAs can be used in many different types of digital channels, including retargeting ads, website pages, and email marketing, to name a few. The main purpose of a CTA is to get readers to take action, whether it’s clicking a link, reading a blog, buying something, getting more information, or making a donation. Without a CTA, readers will ask, "What should I do next?" When it comes to email marketing, the CTA is one of the 7 elements of design. Every nonprofit email should have a compelling call to action to help you achieve your goals. See the example below, where the CTA is circled in red: A call to action inspires action Here are some nonprofit CTA techniques to help you inspire more action:

1. Keep it simple As with any marketing technique, there's always a baseline to get you started - there's nothing wrong with starting with a straightforward approach. Here are some examples of basic and direct CTAs to let your advocates know exactly what you want: "Donate Now" - Before a contact even reads your entire email, they may already be interested in donating. With this CTA, they can quickly find the industry mailing list and move on. With Constant Contact, you can even insert a PayPal link or button to collect donations directly into emails, event-related emails, or survey invitations. "Sign Up to Volunteer" - This CTA will attract action from those who know they want to volunteer. Imagine them reading your email and thinking about what they can do to get involved, and getting excited when they see the opportunity for a CTA to directly support your organization. "Learn how to help" - While general, this CTA will appeal to those who want to support your nonprofit but may not know how to help.

They will want to weigh their options and learn more about the different ways to get involved. 2. Arouse emotions As a nonprofit, your mission is to spread awareness about your cause and inspire others to make a difference. By using your email CTA to inspire certain emotions in your subscribers, they will be inspired to engage. Here are some ideas on how to use CTAs to evoke emotion: "Inspire Change " - Anyone who cares about your business will want to inspire change. While this is not a specific action, it can be assumed that clicking on this CTA will provide more information on why you are and how you can participate. Also, the text of the email leading up to this CTA should provide enough context for readers who want to "inspire change." "Be different" - who doesn't want to make a difference? By clicking on this CTA, readers will feel important because they know their support will really make a difference. "Make the world a better place " - This CTA emphasizes the importance of your mission and the people who support it. The idea of ​​one donation changing the world will make a big difference for your readers. 3.

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