Health, Special Report, Americas

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Azertesold
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The factory in Otopeni was also discussed at the conference, which ranks third in the world in terms of quality of the products manufactured here. Currently, 80 percent of what the factory produces is exported. Over 90 percent of these exports are directed towards Italy. Since 1997, EUR 120 million have been invested in the development of this factory, which had an uncertain future in 2010 and was temporarily closed then on account of the contraband issues. The factory has also produced for Japan this year, for an estimate of two months and a quantity of 250 - 350 million cigarettes. No Romanian tobacco is used within the factory, since the local production is very poor and of low quality. Issues as EU's project of branding prohibition and unique packaging were discussed by corporate affairs director, Andrei Vasilescu. He stated that such a measure, if applied, would facilitate falsified products and would break the right to intellectual property. Vasilescu applauded the formation of an inter-ministerial council dedicated specifically to issued connected with the cigarettes market, as he considered that it was highly necessary, given the restrictive legislation and contraband situations. In the EU, contraband holds around 10 percent of the market and this the target set for the local market as well, as Vasilescu added. In Romania, the company currently only holds a quarter of the total market share and ranks second after its main competitor, British American Tobacco producer of Dunhill cigarettes . JTI, Japan Tobacco international ranks third. The best sold brand of PMI both locally. Internationally is Marlboro. PMI has an estimate of 800 permanent employees locally and, as Slipcenko stated, no new employments are being considered for the moment.




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